It's still the same old story.



Our job is to accent the do part.

The advantage to the structure of The Collaboratory is you have access to each of the following resources, but only pay for what you need, when you need it. You don't pay the overhead of a big agency department with overpriced commission rates or exorbitant hourly rates for inexperienced newbies. And our folks don't "dabble" in these areas; each is their specialty.
With offices throughout Oakland County, Michigan, The Collaboratory is comprised of successful and profitable specialists; focused and experienced with the latest technology, working in concert to help clients attract a higher ratio of qualified leads to their business.


Brand Strategy Development

- branding - integrated marketing - CRM (Customer Relationship Management
- product launch - consulting - communications
- retail - business to business - business to consumer
- local and national advertising - cable, TV and radio - trade and consumer publications - direct mail - opt-in email - literature - web - shows & exhibits
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Creative

- art direction - copy and script writing - producing - graphic design - interactive
- web development, design and programming - flash - HTML - Java - color optimization
- corporate identity - brochures - direct mail - advertising - collateral
- national magazine, trade and newspaper advertising - packaging
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Media

- media planning - media buying - reporting
- Nielsen, Arbitron, Scarborough, Smartplus - cost per point
- Internet - television - radio - cable - print - out of home - non-traditional - web
- regional - national buying - co-op support-budgeting, maintenance and traffic
- locating new sources for funds - non-traditional revenue
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Publicity - Public Relations

- media cultivation - editorial calendar - media interview coordination - speaking
- distribution of news releases - alerts - press kits - media monitoring
- release and feature story cultivation - writing - distribution
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Research

- Focus groups - phone surveys - analysis - reporting
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Production

- illustration - photography - critical color printing - packaging - fulfillment
- publication ad material - catalog - literature - database marketing - direct mail -
- database marketing - web site production - CD, DVD, interactive media
- broadcast, radio, video and TV commercial production


Information Technology

- IT Planning and Strategy - Web and custom application development
- E-business solutions - e-commerce - web search enabled structure
- metatag title, description, keyword and text search optimization
- system integration - electronic commerce - systems development
- intranet/ extranet solutions - flash - java - html
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Training

- Market Research - Data Analysis - Program Planning and Strategy
- Program Development - Train the Trainer - Training Program Implementation
- Experiential learning
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